Do your friends really know what you do?

Referrals are the best way to get quality leads, we all know that. But do the people around you know exactly what you do? If you asked a family member or friend, would they be able to tell you specifically what you do and who your clients are? Ask around and you'll be surprised! They may say you do loans, but do they know that you can help their parents finance an investment property out of state? This is what Judy Murdoch is talking about it her article Why Referral Marketing Programs Fail . The article gives a run down of common mistakes business owners make when it comes to referral marketing and then these strategies for getting more referrals:

1. Don't assume anyone knows what your business needs. Ask for referrals.
2. Understand why people give referrals and why they will give you referrals.
3. Make it easy for people to refer you.
4. Follow up and acknowledge.

If you want to discuss ways marketing can get you more referrals please give us a call: (858) 220-7478

The article: Why Referral Marketing Programs Fail
The Author: Judy Murdoch

The only question that matters...

Customer service is essential to a successful business, especially when competition is strong. And when your business relies heavily on referrals, bad service can be devastating. In Darren Dahl's article, "Would You Recommend Us?", he observes that even though companies spend billions of dollars on customer management tools, customer happiness is at a two year low! So how do you know if your customers are happy?

According to Fred Reichheld, all you need is to ask your customers one question:

Would you be willing to recommend me to a friend or colleague? If your answer is no, please tell me why.

He has even developed a Net Promoter scoring system to help you analyze your customers' answers. If you are interested in surveying your customers, contact us. We can help you with a professionally designed survey to help you find out how happy your customers really are.

Read the article: Would You Recommend Us? by Darren Dahl
Buy the book: The Ultimate Question by Fred Reichheld